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Breezing Along with the RML: Mapping Your Customer’s Journey in the Library
July 19, 2017 @ 10:00 am - 11:00 am
A customer journey map provides a way to chart patrons’ experiences in using both physical and virtual library spaces. It helps tell the story of a person’s experience with your library from the first contact through the process of using services and resources.
Journey mapping can be a great tool for any size library to recognize the needs and emotions of users, locate their “pain points” in interacting with your services, and identify potential solutions. In this webinar you will be given an overview of the topic, a brief guide to creating your own customer journey map, and additional resources to help you get started.
To register, visit: https://nnlm.gov/class/mapping-your-customers-journey-library/7547. Sponsored by NNLM MidContinental Region.