Reflections from the Library Marketing and Communications Conference 2017

On November 16 & 17, 2017, I attended the 3rd annual Library Marketing & Communications Conference, held in Addison, Texas. For two days, library marketers from diverse backgrounds came together to learn from experts and practitioners about the many facets of this topic, including media, public relations, partnerships, user-centered design, data-driven decision making, and the marketing cycle.

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